Apple has almost 275,000 iPad applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the iPad and iPadmini.
Check out this list of 52 suggestions I've compiled on how to promote your iPhone App suggestions garnered from my extensive experience as a public relations professional and Internet Marketing Specialist in promoting all types of products, inventions and services.
Is your name catchy like “TigerText”? If not, consider renaming your app so it can be found more easily in Google searches and in the app store.
Include and promote content in your app that cannot be found anywhere else.
Offer a free download to newspaper columnists, technical and non-technical alike.
Send out a well-written press release to the media announcing your new app and its special features no one can do without.
Do not overlook online press release distribution. It's a great way to access trade pubs, blogs, and consumer magazines. Check out PR-Inside.com and the Apple/Mac/iPhone only site prMac.com
Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app.
Create a demonstration video and place it on your own YouTube channel.
Distribute the demo video online using free services like TubeMogul.
Create a tune or license one to play along with your YouTube video
Offer a free trial for users with an upgrade path to the paid version.
Host an App Launch Party for friends, family and prospects. Make sure the cake has your logo on it. Order custom imprinted balloons displaying your app's icon.
Get friends and relatives who are well-versed on your app to create a buzz by posting on Twitter, Facebook and MySpace.
Set up a Facebook Fan page to showcase your app. It's free and easy and your fan page can be found in search engines. When someone joins your fan page it's published in the news feeds for friends to read. Wonderful viral marketing tool.
Create wallpaper with rows of your app's icon and use it on your profile pages in Facebook, Twitter and MySpace.
Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is. Suggest a few pre-canned messages and include a small URL that links to your app in the app store.
Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers.
Get listed in free online directories such as DMOZ.
Place free classified ads on Craigslist.
Create your own blog using a service such as WordPress and post an announcement about your new app or about a feature update to your app.
Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater.
Conduct a PPC key word campaign on Google, Yahoo! and Bing.
Using Google Adwords keyword tool, come up with list of keywords most relevant to your target audience and use those keywords in your promotional materials, on your website, in YouTube tags and in your articles about the app.
Use 2D mobile barcoding in your ads, packaging and other customer touch points. 2D barcodes can be scanned with camera phones and the scanned barcode information can provide a link directly to your app in the iPhone App Store.
Conduct a highly-targeted email campaign to prospects but keep it CAN-SPAM compliant to avoid fines or criminal penalties.
Create a targeted opt-in text messaging campaign.
Add a description of your app below your email signature line so it will go out with all your emails. That signature line should include a URL link directly to your app in the iPhone App Store.
Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign.
Change your voice mail recorded message on land phones and cell phones to include a mention of your new app.
Add new features to your app over time. Feature upgrades to provide new PR opportunities.
Add your location and more information for free to Google Maps.
Create a website and use the URL in all promotional material.
Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page.
Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it?
Aim to make the “What's Hot” or “Staff Favorites” lists at the Apple App Store.
Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers.
Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app.
Follow the lead of the big time retailers and conduct door buster sales for a limited period, i.e. drop your price from $6.99 to 99 cents for a weekend period.
Offer your app free for the first 50 who register at your website.
Pursue collaboration opportunities with authors, public speakers, and people of influence.
Create a monthly newsletter for an email blast and prominently mention your app in each issue.
Change your email auto-responders to include a mention of your new app,
On LinkedIn, join groups that meet your target audience criteria and within these groups post links to your press release or blog posting. Be sure to post your website URL in the “Websites” section.
Embed your PowerPoint app presentation within your Linked-In profile using the Applications feature.
Create promotional items such as mugs or T-shirts to promote your app. Use this method only if you have a strong icon and logo.
Appear at trade shows. Design a roll-up banner promoting your app.
Offer yourself as a speaker for Rotary, Kiwanis, Lions, Jaycees, Chamber of Commerce, etc., and promote these appearances.
Submit your app for a full demo to DailyAppShow.Com
Submit your press release, app article or video to Digg.com. It will immediately appear in “Upcoming Stories” for others to find.
Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website.
Send a letter to the editor about how your app helped someone or could help a community group.
Use press releases and online distributions to announce an anniversary of your company.
Host a training workshop for app developers and make sure your app is used prominently in demonstrations.
iPhone App Review
After reviewing the above list ask yourself these questions:
Is our iPhone app getting all the media coverage it deserves?
Is our competition getting more than their fair share of media coverage?
Would media coverage get people to download my iPhone app?
Do I have a PR strategy for continuous year round media coverage for our iPhone app?
If the answers to these questions are not satisfactory developers should consider hiring Westwind Communications or other publicist who'll “pitch” the media on their iPhone app. A publicist will create a story idea involving the app that would interest the people who read, watch or listen to a particular media outlet that would cover the app.
Talaash whole-heartedly. Read it later after watching the film. But no, this does not contain any spoilers. There’s something frustrating about not being told the full truth. If you came out of Talaash because you felt cheated, maybe you went in with the wrong expectations. It’s like crying foul after a game of Bluff just because you didn’t pay attention to what you were playing. It’s a little like going in to watch Die Hard and complaining that
Or that Batman is not a realistic film though he gives intense brooding looks all the time. Realism is over-rated, often considered to be a virtue. Because an actor isn’t being overdramatic or going over-the-top, a work of fiction is expected to be real now? A story, by definition, has every right to spin a yarn with limitless possibilities. A film, by convention, has all the licence to be larger than life.
Especially, a thriller. So if you hated Talaash because it wasn’t realistic, you might want to consider the range that thrillers offer — action, psychological, supernatural, horror, murder mystery/suspense, noir, heist, kidnap drama, found footage, pulpy crime, erotic, political, spy, science fiction, based on true events/docudrama to name a few of the sub genres. A thriller intends providing thrills by triggering any of your senses and often demands willing suspension of disbelief. Download tweet parts App for iPhone Download tweet parts App for iPad A tense, brooding Aamir Khan with a moustache is no promise that this film must unfold like a television documentary and if you paid enough attention, you would easily see where it’s headed. That exactly was the reason I felt a little disappointed with Talaash.
You can see the twist coming early on in the film once you recognise the genre — the game of cards the makers play with us. It’s never a smart idea to keep the genre itself as your trump card. When the entire film hinges on a big reveal towards the end and has very little else to offer in terms of plot, you know the makers are treading on thin ice. Let’s say you figured only in the climax that you were watching a Batman movie… But there were bat symbols scattered all through the film as clues for you to spot them early on. So if you guessed that the film is a chapter in Batman’s life and soon are proven right, it would be a disappointment because you saw it coming early on. If you didn’t pick up the clues and suddenly found Batman at the end of the film, you would still be disappointed because you weren’t specifically told to expect Batman. Talaash is a victim of such an experiment.
Reema bravely plays with the genre only to expose herself to this Catch 22 situation. Beneath this conceit though is where most of Talaash’s brilliance, and reasons to watch it, lie. In the performances, in the crafting (the framing and editing are top notch), detailing and atmospherics. Not so much in the pace, the writing (it’s difficult to believe that the lines were written by two of our very best — Farhan Akhtar and Anurag Kashyap) or the plotting itself.
Download cam live effects iPhone Download follow my path universal game It’s not like we haven’t seen anything like this before. If Kahaani used a key scene from a film calledTaking Lives as a final twist, Talaash uses one of the most abused endings of this genre. However, the cast makes this work as an unusual dysfunctional relationship drama. Those moments of fine sensitivity merit this a watch.
Aamir Khan justifies his rather unwarranted presence in the film with that final scene and Rani Mukerji plays a great foil with minimal make-up and simplistic costume. Kareena Kapoor makes you fall in love with another luminous avatar of a streetwalker, while a solid Nawazuddin Siddiqui chips in with one more powerhouse performance you will remember.
If you are willing to settle for the basics of the genre, you will have a great time watching it, especially if you have no idea of what’s coming. If you are searching for meaning, realism, logic or a complex plot, you are barking up the wrong tree. Talaash Genre: Thriller Director: Reema Kagti Cast: Aamir Khan, Rani Mukerji, Kareena Kapoor, Nawazuddin Siddiqui Storyline:
A police officer dealing with the loss of his child is baffled by a mysterious death of a movie-star who drives into the sea. Bottomline: Best watched without being told anything about it
